{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.
The largest surprise the film industry has encountered in 2025? The resurgence of horror as a dominant force at the UK box office.
As a genre, it has remarkably outperformed earlier periods with a annual growth of 22% for the UK and Irish box office: £83,766,086 in 2025, against £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a box office editor.
The big hits of the year – a recent horror title (£11.4m), Sinners (£16.2 million), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54m) – have all remained in the multiplexes and in the public consciousness.
While much of the expert analysis highlights the unique excellence of prominent auteurs, their successes suggest something changing between audiences and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from aesthetic quality, the steady demand of spooky films this year implies they are giving audiences something that’s greatly desired: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a respected writer of vampire and monster cinema.
Against a global headlines featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities resonate a bit differently with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an star from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars point to the surge of early cinematic styles after the the Great War and the chaotic atmosphere of the 1920s Europe, with movies such as classic silent horror and the iconic vampire tale.
Later occurred the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a historian.
“So it reflects a lot of anxieties around immigration.”
The boogeyman of migration shaped the newly launched folk horror a recent film title.
The creator clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the modern period of celebrated, politically engaged fright cinema started with a sharp parody launched a year after a polarizing administration.
It sparked a fresh generation of innovative filmmakers, including various prominent figures.
“It was a hugely exciting time,” says a creator whose movie about a deadly unborn child was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The director, currently developing another scary story, continues: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Simultaneously, there has been a revival of the underrated horror works.
Recently, a independent theater opened in London, showing cult classics such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.
The renewed interest of this “gritty and loud” genre is, according to the theater owner, a straightforward answer to the calculated releases churned out at the theaters.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Scary movies continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an authority.
In addition to the re-emergence of the insane researcher motif – with several renditions of a classic novel imminent – he anticipates we will see scary movies in the near future responding to our modern concerns: about tech supremacy in the coming decades and “supernatural elements in political spheres”.
At the same time, a biblical fright story The Carpenter’s Son – which narrates the tale of Mary and Joseph’s struggles after the messiah's arrival, and features famous performers as the holy parents – is planned for launch later this year, and will definitely send a ripple through the faith-based groups in the US.</